Why I'm starting a blog in 2026
Starting a blog in 2026 is a little bit old school, and I know it. The writing happens in feeds now — short, fast, and gone by the afternoon. I have tried that, and it turns out the things I actually want to say do not survive the format.
Table of Contents
The old-school part
A post has no algorithm to please. It sits at a URL, it can be long when it needs to be, and it is still there in two years when somebody hits the same problem I did. That is the whole appeal.
There is also a selfish reason. Writing something down properly is the fastest way to find out whether I actually understand it. Most of the opinions I hold loosely fall apart in the second paragraph, which is useful to know before I say them out loud in a meeting.
If I cannot explain a decision in writing, I have not finished making it.
What the international journey keeps teaching me
I build and lead engineering teams across different countries — Zurich, Madrid and a fair amount of time in between — in regulated finance, identity, media and now AI. Different languages, different working cultures, different ideas of what “done” means and how directly you are supposed to say things.
That is the real education, and it is still going. The same technical problem looks genuinely different depending on which chair you are sitting in and which country you are sitting in it — and almost nobody writes about that part, because it does not fit in a diagram.
What I’ll be writing
The parts of the job nobody puts in the job description: what I got wrong and what it cost, how the technology decision and the business decision keep turning out to be the same decision, and what the transition to agentic AI actually looks like from inside an organisation rather than from a keynote.
No frameworks unless I have used them in anger. If something here is useful, argue with me about it — the best version of any of these ideas has come out of a conversation with someone who had seen the same thing from a different angle.
